Description
Tap into the global cultural celebration Diwali, with a limited-edition pack design from renowned Indian luxury fashion designer Rahul Mishra and new liquid.
Introducing Johnnie Walker Blue Label x Diwali. Year 1 of a new, culture led, limited-edition
series that connects Blue Label to the Indian ethos of Diwali . Diwali is one of the world’s largestcultural celebrations and is celebrated within India diaspora all around the world. Taking thelearnings from our current Lunar New Year LTO strategy, our Diwali LTO aims to recruit luxurylovers and establish Blue Label as the ultimate gift of modern luxury during a key AAPI celebrationoccasion. The pack design made in collaboration with Rahul Mishra fits the joy, exuberance, andemotional significance of the occasion.
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